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You're always looking for innovative ways to reach physicians.
Custom product sponsorships from OptumInsight help you help them—and get you in the door. Provide them with the essential medical coding tools they need, while promoting your company's products at the same time. Physicians use the diagnostic tools to code which saves them money, helps them provide accurate health care statistics by reporting medical necessity for services, and keeps them compliant.

The doctor will see you now.


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For years you knew us as Ingenix.
Now, with the goal of offering you integrated solutions that drive sustainable change, Ingenix is OptumInsight—part of Optum. The name is new but the mission is the same: to provide the same high quality coding, compliance, and reimbursement resources you have been relying on for more than 25 years.
Finding innovative ways to reach physicians, office managers, or hospital administrators is a challenge in today's cost-conscious environment. Government agencies and private insurers apply ongoing pressure to accurately code procedures and diagnoses, while tight budgets make managing the business of medical claims difficult.

When it comes to looking for new ways to reach the health care professionals you work with, choose the resources your customers prefer. OptumInsight is one of the industry's leading coding, billing, and publishers. Our products are used on a daily basis by the same customers you want to reach. Combine the power of Optum products and reputation with your own brand through a customized product sponsorship.
Build our books to your specifications as private label or custom product:
  • Add your company/product name on the cover
  • Insert brand advertisements for your company
  • Include tip-in information
  • Include a plastic sleeve for your business card
  • Supply a punch out cardstock ROLODEX® card
  • Provide a business reply card
  • Customize products for any specialty
What can an OptumInsight custom pharma product sponsorship do for your company?
  • Open more doors. Leading pharmaceutical companies use Optum custom resources to gain more access to hard-to-reach physicians.
  • Deliver valuable exposure for your products. Associate your products and brand with essential medical codes that are used each day in medical practices and include your own customized information—even brand advertisements—in your book.
  • Provide real value to physicians. Present physicians and office staff with indispensable medical coding tools they need to do their jobs effectively, and maintain compliance.


Which Optum products can be customized?
  • Coding mini books. Developed for all medical specialties, mini books are premium giveaways to help get your representatives in front of the doctor at a low, low price.
  • ICD-9-CM, CPT®, and HCPCS code books. Used almost universally in both physician offices and hospitals, these resources supply the codes used to report diagnostic information, procedures and services, drugs, medical devices, and supplies.
  • Specialty code books. Based on the content included in our ICD-9-CM, CPT®, and HCPCS code books, these products speak directly to the specialty that is most applicable to the physician practice.
  • ICD-10-CM draft code sets. Help your customers ease the transition to ICD-10-CM with current ICD-10-CM draft code sets. (ICD-10-CM will replace ICD-9-CM as the official diagnosis code set October 1, 2013.)
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* Survey results as of March 2010.
CPT is a registered trademark of the American Medical Association.
Visit: www.optumcoding.com/custom Email: MiniBook@optum.com